IRISTools | Digital Marketing


Digital tools to support sales

IRIS, a provider of digital marketing solutions, develops digital tools for Danone to support sales, as well as interactive material that can provide awareness about all Villa del Sur and Villavicencio brand products.

All kinds of challenges come up along the way.
The most important is the ability to plan digital communication strategies for multiple channels (web, CD-ROM, online video, tools for sales force).

Synergy of actions and IRIS’s integral agency capability lead the initiatives from all the organization’s sectors towards new digital communication vehicles.
This helps to improve their products’ positioning and speed up the sales process.

It is a global food product company that operates in 120 countries, employs over 102,000 people and has a net sales worldwide of €25.3 billion euros with four businesses: Fresh Dairy Products, Waters, Baby Nutrition, Medical Nutrition.
This company, a specialist in healthy food, is focused on the Argentine market, fostering the development of companies within their Water business, through Villavicencio and Villa del Sur brands.


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