Goal:
Expanding into new territories.
Larger audiences in northern Latin America.
Solution:
Generating engrossing stories by presenting facts about interesting uses of the company’s products and solutions in high-technology fields, industries and the daily life.
Content marketing actions and strategies for social media encouraging followers to co-create content.
Generating stimulus to increase the traffic to the Facebook campaign.
Efficient management of a digital advertising schedule with calls to action that meet the customers’ expectations.
Result:
A growing increase in the number of followers and interactions.
A higher advertisement click-to-rate, optimizing the investment in advertising.
