After revamping its corporate image, Interservices contacted IRISTools to handle the online renovation. The electronic communication strategy was entirely trusted to IRISTools, and the premises of the web production were: showcasing the company’s activities and new features, offering a job search tool, and demonstrating its history and responsibility through its client portfolio. The result is a flexible home page with numerous highlight levels and random renovation.

Visit:
http://www.interservices.com.mx
http://www.interservices.cl

Following the promotional strategy for the company’s most important products and services in Latin America, direct accesses were created from the navigation bar across the website, making it easier to access information.

Rotating headlines, customer spotlight, news and access to campaigns have been incorporated to the home page’s new design. IRISTools was in charge of the online marketing strategy for Oracle’s websites, and through the contents edition, it provided visitors with a quick overview of the new features in the region.

Visit:
http://www.oracle.com/global/lad
http://www.oracle.com/global/br

With the premise of having both mini-sites ready in 7 days to go online and thus promote both activities electronically and in time, the XYZ publishing company hired IRISTools to do the online marketing work and to develop the design, programming and online posting.

After agreeing on the information architecture, and once the design had been approved for both websites, the IRISTools Organizador de Eventos Lite software was implemented so that professionals, people from the press, exhibitors and the general public could register for Expo Health.

The La Risa Es Salud mini-site, in Spanish and English, serves as a tool to promote the contest throughout the world, to present the contestants’ works and to set the conditions of entry.

Visit:
http://www.exposalud2006.com.ar
http://www.larisaessalud.com.ar

With the aim of showcasing the entire range of house appliances to its customers, Norte Supermarkets asked IRISTools to develop a website with private access at its stores. Through the interaction with a sales representative from selected areas, the solution allows customers to access the technical characteristics of products, make queries and shop even though the product is not physically available in the store.

A thorough analysis was made to determine the usability of this tool, taking into account that it has to work quickly and effectively. With this aim, an advanced search engine was added that enables the sales rep to find products easily.

To manage the product categories and descriptions, the IRISTools Organizador de Productos Enterprise software was implemented, which can also be used to manage all the stock and the highlight levels through a backend

Using the IRISTools Organizador de Materiales Marcom software, the Marketing sector at Carrefour can now make available the information about its past and future campaigns, design materials and advertising pieces to the other sectors that are involved in this activity across its hypermarkets.

Thus, the sector manages to avoid the overlapping of promotional activities and to synchronize the tasks with the design guidelines that the Group develops at the local level.

The software has an intuitive user interface and it features clear signposting, using colors to give access to campaigns, targets and marketing materials.

After defining the design and information architecture templates for all the sections, we went on to align the result with the software that the Group has to manage contents. Thus, a synchronism was accomplished through which contents can be graphically maintained by IRISTools externally without the need to involve the Group’s internal departments in this task. The deadline for completing the development was 4 days, and it was strictly met.

In order to optimize the resources involved in the electronic production of websites and to unify the information architecture and the corporate design guidelines, a contents management software was implemented with a fast learning curve, which also allows inexperienced users to add contents through these communication channels.

IRISTools was in charge of migrating domains, contents and forms, both in Spanish and Portuguese, following a production plan with highly technical requirements. Today, BusinessObjects’ websites in Latin America are updated daily through a workflow of approvals, scheduled warnings and automated processes that facilitate the edition and online posting of the company's contents and campaigns.

Visit:
http://www.businessobjects.com.br
http://www.latam.businessobjects.com

The piece is distributed in Spanish, English and Portuguese to 1,100 contacts including customers, partners, prospects and suspects. The newsletter contents include news, new features, technical articles about products, articles about the merger of acquired companies, user groups and education. It is distributed via e-mail through a software owned by Oracle that meets the company’s global requirements and rules.

See the newsletters:
http://www.oracle.com/global/lad/corporate/pressroom
http://www.oracle.com/global/br/corporate/pressroom

http://www.electronet.carrefour.com.ar is an informational website intended for customers to learn about house appliance products, pricing, financing and savings before making a purchase in the store. The project was entirely developed by IRISTools.

As a solution, the IRISTools Organizador de Productos Enterprise software was implemented which, through a backend, enables to manage the entire stock and its highlight levels. With regard to online marketing, it should be noted that a strong emphasis was given to usability, information architecture and its business approach, as well as the alignment with the technical requirements of Grupo Carrefour at the global level.

Visit:
http://www.electronet.carrefour.com.ar

IRISTools designed and implemented the new image for both websites considering the contents matrix that both companies want to publish periodically. The look and feel, the information architecture, promotions – everything has been updated in the new online versions of Carrefour and Norte.

The company’s several sectors were also benefited by this action because now the site maps feature highlights of certain products or services corresponding to the different work areas. Some of these include: TEX, Servicios Financieros, Revista Positiva, Espacio Pack, Nutrición y Salud.

With a marked growth in the number of visitors, both websites have become essential tools for the company’s communication, and a large number of its marketing campaigns are often implemented on them.

Visit:
http://www.carrefour.com.ar/
http://www.norte.com.ar/

After Oracle’s acquisition of PeopleSoft, both companies decided to merge their separate websites into a single one that incorporated the best practices in place in each of the companies. IRISTools assumed this task with the same degree of commitment it has shown in all the work done in the last 4 years for PeopleSoft, the acquired company.

With 9 desktops throughout Latin America, Oracle’s websites encompass all the information in Spanish and Portuguese required by these offices, and offer their visitors detailed access to their product and service offering. Besides, corporate news, events, success stories, and business announcements are some of the local contents included as permanent actions into the communication strategy for these electronic channels.

Visit:
http://www.oracle.com/global/lad
http://www.oracle.com/global/br

With the aim of enhancing the company’s online presence, IRISTools designed a multi-stage work plan. First, a survey was performed of the websites at the time IRISTools was hired, thus defining priorities for production and later progress so as to implement communication strategies specific to this communication channel.

With the main design and information architecture parameters already outlined, today the main activity consists in keeping both websites running, offering visitors local information about the activities and campaigns developed by the company in the region.

As a result of the joint work with the regional marketing team of BusinessObjects LatinAmerica, IRISTools was able to turn the websites and electronic communications into the communication channel with the highest lead generation rate for the company. In this way, the company is now able to save costs and professionalize its lead generation activity through detailed metrics.

Visit:
http://www.brazil.businessobjects.com
http://www.latam.businessobjects.com

Intel, a world leader in the hardware industry, adopted the IRISTools Event Organizer Enterprise version to perform the registration for all the events held for the Latin American channels.

It was a true challenge to manage the registrations for 60 events in a month and provide access to the tool to the event planning companies, call centers and the customer itself, which translated into 48 new IRISTools active users.

The Organizer was set up, more than 21,000 contacts were imported, and the invitations for the events were released through three channels: e-mail, regular mail and website, all pointing to the same database and keeping specific record of the channel through which the contacts came from.

Through its workflow functionality, the tool enables the hired contact centers to enter registrations by inbound and outbound actions in real time until the date of the event and, once the check-in stage has finished, to change the contacts’ status to participants. Also, the system can save in MS Excel format any query to the user’s hard disk to be used separately

Visit:
http://www.inteleventos.com

01/2003 | PeopleSoft ConoSur implements IRISTools Event Organizer Pro to send online invitations to its 2002-2003 golf tournament.

PeopleSoft, a leading company in the enterprise software industry, trusted IRISTools with the online invitations to its 2002—2003 golf tournament, through the adoption of IRISTools Event Organizer Pro.

Through a private back-office system, the solution allows to control in real time the number of registered participants by date and by golf course.

The tournament took place in 4 of the most exclusive golf courses in the country. This online registration tool, which includes specific questions to pre-qualify participants, allowed to link a traditional action, such as an event, to data-based marketing actions.

10/2002 | Dolphin Fund Management, an IRSA company, sends invitations to its events through IRISTools solutions.

Matchcode, Intel Latinoamérica’s event planning company, trusted IRISTools with the development of its system of registration for the events to take place in the region, by adopting the IRISTools Event Organizer Enterprise tool.

The solution allows to announce events through a front-end interface, and to organize them from a back-office system, apart from registering and managing registered participants. It also offers the benefit of having all the data in one single location – the tool allows call centers to enter all its inbound and outbound actions from within the same back-end system, which may be accessed remotely through a browser.

Events are organized within the same application, and it is possible to update the involved work areas –e.g. each event’s time line or brief separately– and to collaborate online with other users taking part in the same tasks.

Once the invitation process has been fulfilled, with Matchcode carrying out the tasks and through the IRISTools system, customers obtain a complete participant database for future segment-oriented marketing actions.

03/2002 | VajaCases.com totally refreshes its website design.

The group formed by these three companies commissioned IRISTools to produce three digital videos. In spite of the tight timetable, the results were highly satisfactory.

The videos were produced to be stored in CDROM, the minimum hardware requirements for their use being a 300 mHz Pentium processor and a 4X CDROM drive, for optimum performance.

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