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06 2009 | IBM Forum 2009, the first green neutral event in Argentina, presented by IRISTools through Web 2.0. |
Web communication of this event was done through the official IBM website reporting on session topics and opening registration.
The challenge was to implement an online solution that enables interaction with attendees to talk about the topics of the agenda and the benefits to have a neutral and green event. A web 2.0 tool was selected to support this |
Facebook was the social network selected for its capability of hosting materials: photos, videos,news items and for interaction through discussion forums between the speakers and attendees, as well as for postings from followers in the wall home page.
IBM has undertaken the goal of measuring carbon emissions generated during the event in order to compensate for them through actions that will absorb an amount of carbon from the atmosphere equivalent to the amount generated.
As a counter-balancing action, native trees will be planted in a protected area where they will grow without interference.
Link seeding to promote this communication channel was done bearing the target in mind. The chosen vehicles were: demographically segmented advertising on Facebook, ads on news portals, access from the official website and other channels such as sending emails to users registered on the database.
The action was completed with the option of downloading Speaker presentations, after filling a lead generation form.
It was generated more than 1000 followers to this fan site, a record amount for IBM in web 2.0 campaigns. |
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The main idea of this Project was to generate a vehicle for members of the cast , starting with Nina, the star of the musical, to talk about and share their experiences directly with fans of musicals and of Mamma Mia! particularly. |
Cast stories and rehearsals throughout the tour in Spain will be published. Followers will have the chance to add comments or questions, interacting directly with the actors.
IRISTools, in charge of the online image of this musical, implemented design and functionalies customization of this Blog through the WordPress platform, optimizing the options offered by this tool to stylize the user interface.
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Set in the late 70’s in Brooklyn, “Saturday Night Fever” is about the life of Tony Manero, an awesome dancer. |
With the aim of capturing opinion and generating interaction on the musical, a guestbook was made available where general audience and fans can write about their experiences and comment on other visitors’ views.
With thorough personalized graphic characterization, this participative 2.0 web tool enables connection with musical fans and general audience and provides overall first hand information about the show.
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In order to promote its musicals and increase ticket sales, Stage Entertainment of Spain called upon IRISTools to create its banners for online campaigns on external websites and the corresponding landing pages. |
For high traffic sites, the first goal is to get the attention of web surfers as quickly as possible. The banners included a clear sales message based on the season (high or low) and special offers or discounts depending on the musical.
Working within the size and weight requirements for the advertising pieces of external websites, IRISTools had to exploit the graphics and animation of the banners to the maximum, thus ensuring adequate, effective communication.
When web surfers click on the banners on external websites, they are redirected to the Stage website.
To determine which message and design would work the best and accomplish the objective of increasing ticket sales, IRISTool decided to do an A/B test on the landing pages. Version A had a structured sales message supplemented by other related contents. Version B included a “cleaner,” more stripped-down call to action that could be more easily identified by visitors. The result of this test was used to determine the optimal structure and design of the landing pages for the upcoming campaigns. |
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After the client contacted us with an initial requirement, the IRISTools personnel received special training to develop websites such as these. |
The lessons included a presentation of some of the issues that a person sitting in front of the computer may face:
Hearing, sight or mobility limitations. Difficulty with reading comprehension. Inability to use the keyboard or mouse (due to motor skills or technical problems). Plain text reader, small screen or slow connections.
The website modification improved the overall access to the web – this isn’t only a concern of the specially abled.
The Interservices website has been approved by TAW (Web Accessibility Test, http://www.tawdis.net/taw3/cms/), an international body that tests sites according to three levels of accessibility using a web tool.
Each website is ranked according to its level of accessibility (A, AA, AAA). Our development received AAA, the maximum ranking for this category.
The IRISTools lab also navigated the website using Jaws (Job Access With Speech), http://www.freedomscientific.com/jaws-hq.asp. A screen reader that is the international standard worldwide in help for the visually challenged was used for this task.
A navigation exercise for the blind was done (with the screen turned off). The exercise was led by Paula Gutierrez (an IT instructor for the blind), who offered tips and recommendations to the participants.
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With Spanish and Portuguese language versions, the websites offer information on the regional activities of user groups, technology events, articles by specialists and bloggers from all the countries in Latin America. |
Oracle is the world’s largest software company and with these websites, the firm aims to provide information to the community of product users, especially database developers and administrators.
IRISTools worked hand in hand with Oracle to produce the website, deciding on a strategy for salient goals, coordinating the in-house team, designing and programming the websites.
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With a look and feel based on teen spirit, the website uses graphic and multimedia resources to report on all the latest in relation to the popular musical. In addition, the website includes extras such as information for high schools, merchandise, pictures of fans with the stars and song lyrics. |
The website is constantly monitored to assess visitor behavior in terms of ticket sales. This information is included in a detailed report assessing the attainment of the objectives proposed from week to week.
IRISTools provided its consulting services in online marketing, design, animation and website programming
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In addition to entrusting IRISTools with its marketing strategies and online solutions, Stage Entertainment needed solutions for tasks such as talent recruitment (auditions), theater rentals, show promotions, ticket sales, press team support provided by the availability of materials and musical “kits,” and personnel searches. |
IRISTools also made presentations for each musical that Stage is currently staging in Spain: Cabaret, Beauty and the Beast, Mamma Mia!, Jesus Christ Superstar, and High School Musical 2008 and 2009. The presentations included detailed information on each show with an immersion design based on the plot.
The production is completed daily with site indexing and moves upward in the website positions on the main Internet search engines.
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After revamping its corporate
image, Interservices contacted IRISTools to handle the online
renovation. |
The electronic communication strategy was entirely
trusted to IRISTools, and the premises of the web production
were: showcasing the company’s activities and new
features, offering a job search tool, and demonstrating
its history and responsibility through its client portfolio.
The result is a flexible home page with numerous highlight
levels and random renovation.
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Following the promotional strategy
for the company’s most important products and services
in Latin America, direct accesses were created from the
navigation bar across the website, making it easier to access
information.
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Rotating headlines, customer spotlight, news and access
to campaigns have been incorporated to the home page’s
new design. IRISTools was in charge of
the online marketing strategy for Oracle’s websites,
and through the contents edition, it provided visitors with
a quick overview of the new features in the region.
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With the premise of having both mini-sites ready in 7 days to go online and thus promote both activities electronically and in time, the XYZ publishing company hired IRISTools to do the online marketing work and to develop the design, programming and online posting.
After agreeing on the information architecture, and once
the design had been approved for both websites, the IRISTools
Organizador de Eventos Lite software was implemented
so that professionals, people from the press, exhibitors
and the general public could register for Expo Health.
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The La Risa Es Salud mini-site, in Spanish and English,
serves as a tool to promote the contest throughout the world,
to present the contestants’ works and to set the conditions
of entry.
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Using the IRISTools
Organizador de Materiales Marcom software, the Marketing
sector at Carrefour can now make available the information
about its past and future campaigns, design materials and
advertising pieces to the other sectors that are involved
in this activity across its hypermarkets.
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Thus, the sector manages to avoid the overlapping of promotional
activities and to synchronize the tasks with the design
guidelines that the Group develops at the local level.
The software has an intuitive user interface and it features
clear signposting, using colors to give access to campaigns,
targets and marketing materials. |
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With the aim of making available the information about benefits and new features that the Group offers to its staff, Carrefour commissioned IRISTools to develop its HR Team intranet
After defining the design and
information architecture templates for all the sections,
we went on to align the result with the software that the
Group has to manage contents.
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Thus, a synchronism was accomplished
through which contents can be graphically maintained by IRISTools externally without the need to
involve the Group’s internal departments in this task.
The deadline for completing the development was 4 days,
and it was strictly met. |
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In order to optimize the resources
involved in the electronic production of websites and to
unify the information architecture and the corporate design
guidelines, a contents management software was implemented
with a fast learning curve, which also allows inexperienced
users to add contents through these communication channels. |
IRISTools was in charge of migrating domains,
contents and forms, both in Spanish and Portuguese, following
a production plan with highly technical requirements. Today,
BusinessObjects’ websites in Latin America are updated
daily through a workflow of approvals, scheduled warnings
and automated processes that facilitate the edition and
online posting of the company's contents and campaigns.
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The piece is distributed in
Spanish, English and Portuguese to 1,100 contacts including
customers, partners, prospects and suspects. |
The newsletter
contents include news, new features, technical articles
about products, articles about the merger of acquired companies,
user groups and education. It is distributed via e-mail
through a software owned by Oracle that meets the company’s
global requirements and rules.
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http://www.electronet.carrefour.com.ar is an informational website intended for customers to learn
about house appliance products, pricing, financing and savings
before making a purchase in the store. The project was entirely
developed by IRISTools.
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As a solution, the IRISTools
Organizador de Productos Enterprise software was implemented
which, through a backend, enables to manage the entire stock
and its highlight levels. With regard to online marketing,
it should be noted that a strong emphasis was given to usability,
information architecture and its business approach, as well
as the alignment with the technical requirements of Grupo
Carrefour at the global level.
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IRISTools designed
and implemented the new image for both websites considering
the contents matrix that both companies want to publish
periodically. The look and feel, the information architecture,
promotions – everything has been updated in the new
online versions of Carrefour and Norte.
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The company’s several sectors were also benefited
by this action because now the site maps feature highlights
of certain products or services corresponding to the different
work areas. Some of these include: TEX, Servicios Financieros,
Revista Positiva, Espacio Pack, Nutrición y Salud.
With a marked growth in the number of visitors, both websites
have become essential tools for the company’s communication,
and a large number of its marketing campaigns are often
implemented on them.
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After Oracle’s acquisition
of PeopleSoft, both companies decided to merge their separate
websites into a single one that incorporated the best practices
in place in each of the companies. IRISTools assumed this task with the same degree of commitment it
has shown in all the work done in the last 4 years for PeopleSoft,
the acquired company. |
With 9 desktops throughout Latin America, Oracle’s
websites encompass all the information in Spanish and Portuguese
required by these offices, and offer their visitors detailed
access to their product and service offering. Besides, corporate
news, events, success stories, and business announcements
are some of the local contents included as permanent actions
into the communication strategy for these electronic channels.
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With the aim of enhancing the
company’s online presence, IRISTools designed a multi-stage work plan. First, a survey was performed
of the websites at the time IRISTools was
hired, thus defining priorities for production and later
progress so as to implement communication strategies specific
to this communication channel. |
With the main design and information architecture parameters
already outlined, today the main activity consists in keeping
both websites running, offering visitors local information
about the activities and campaigns developed by the company
in the region.
As a result of the joint work with the regional marketing
team of BusinessObjects LatinAmerica, IRISTools was able to turn the websites and electronic communications
into the communication channel with the highest lead generation
rate for the company. In this way, the company is now able
to save costs and professionalize its lead generation activity
through detailed metrics.
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Intel, a world leader in the
hardware industry, adopted the IRISTools Event Organizer
Enterprise version to perform the registration for all the
events held for the Latin American channels. |
It was a true challenge to manage the registrations for
20 events in two months and provide access to the tool to the
event planning companies, call centers and the customer
itself, which translated into 48 new IRISTools active users.
The Organizer was set up, more than 21,000 contacts were
imported, and the invitations for the events were released
through three channels: e-mail, regular mail and website,
all pointing to the same database and keeping specific record
of the channel through which the contacts came from.
Through its workflow functionality, the tool enables the
hired contact centers to enter registrations by inbound
and outbound actions in real time until the date of the
event and, once the check-in stage has finished, to change
the contacts’ status to participants. Also, the system
can save in MS Excel format any query to the user’s
hard disk to be used separately
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PeopleSoft, a leading company in the enterprise
software industry, trusted IRISTools with the online invitations
to its 2002—2003 golf tournament, through the adoption
of IRISTools Event Organizer Pro. |
Through a private back-office system, the solution allows
to control in real time the number of registered participants
by date and by golf course.
The tournament took place in 4 of the most exclusive golf
courses in the country. This online registration tool, which
includes specific questions to pre-qualify participants,
allowed to link a traditional action, such as an event,
to data-based marketing actions.
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The Muchnik, Alurralde, Jasper y Asoc. news
agency trusted IRISTools with the invitations to Torneo de
Golf de la City, organized by Dolphin. |
The invitation message distributed by e-mail, which was divided
into 4 parts (unknown fact, invitation, confirmation, results)
was linked to the IRISTools Event Organizer Pro, renting version,
which allowed to register and edit the participants’
information online and, once the registration period was over,
to get a database sorted by company.
The action was completed with an after-event personalized
message, in which the participants were informed of their
place in the tournament. |
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Matchcode, Intel Latinoamérica’s
event planning company, trusted IRISTools with the development
of its system of registration for the events to take place
in the region, by adopting the IRISTools Event Organizer
Enterprise tool. |
The solution allows to announce events through a front-end
interface, and to organize them from a back-office system,
apart from registering and managing registered participants.
It also offers the benefit of having all the data in one
single location – the tool allows call centers to
enter all its inbound and outbound actions from within the
same back-end system, which may be accessed remotely through
a browser.
Events are organized within the same application, and it
is possible to update the involved work areas –e.g.
each event’s time line or brief separately–
and to collaborate online with other users taking part in
the same tasks.
Once the invitation process has been fulfilled, with Matchcode
carrying out the tasks and through the IRISTools system,
customers obtain a complete participant database for future
segment-oriented marketing actions. |
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Rocca-Cherniavsky totally redesigns its website.
Given the basic need to display its work to its customers
in a simpler and friendlier way, the Rocca-Cherniavsky photography
firm contacted IRISTools to totally redesign its website. |
This project focused on one core communication aspect –
the firm’s most valuable asset: its work. Besides, the
IRISTools Material Organizer Lite version, which allows to
manage all the materials published on a public site through
a private control panel, was adopted. |
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With the main objective of displaying the work
done by his firm, the photographer worked together with IRISTools in the structure and design of its website. |
After some consulting activity, a navigation scheme was built,
adequate to the materials to be displayed and focused on how
to display them.
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Diálogo Publicidad trusted IRISTools with the development of Bodegas V. Bianchi’s sales CDROM.
The CDROM is the tool used by the wine merchant’s sales
executives to introduce the company to the distribution channels
that work with it. |
In a record time of only 10 days, the IRISTools design and
programming team developed the CDROM based on the contents
received from Diálogo Publicidad, and such joint work
allowed the firm to communicate its message and sales positioning
more efficiently. |
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Vajacases.com, an e-commerce company that markets
cases for PDA devices and mobile phones, needed a new image,
one that was closer to the company’s philosophy. It
contacted IRISTools and, after analyzing the best positioning
for the company, the site was redesigned. |
The following results were achieved:
» Better navigating
structure, with clearer promotion areas, menus and signaling
» More compelling site access
» More dynamism
through product commercials
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Argentine model Carola del Bianco hired IRISTools
to develop her website. |
The initial requirement was to create an online portfolio
that allowed the model to communicate with the agencies that
represent her abroad and with cybernauts in general. The objective
was achieved in due time and form, which allowed Carola to
show herself to Miami modeling agencies, and cybernauts to
gain access to her own photograph selection.
Besides, the site was indexed in Argentina’s main search
engines, which significantly increased the traffic into it.
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The group formed by these three companies
commissioned IRISTools to produce three digital videos.
In spite of the tight timetable, the results were highly
satisfactory.
The videos were produced to be stored in CDROM, the minimum
hardware requirements for their use being a 300 mHz Pentium
processor and a 4X CDROM drive, for optimum performance. |
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| Todos los logos son propiedad de sus respectivas
empresas o marcas. |
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