Does this question sound familiar?
Should I have a Facebook page or create a Twitter account to grow my business?
In most cases, the answer is probably YES!
The reasons are obvious and it goes without saying that it can be the vehicle to get to your target audience and extend your reach using the viral features of these networks.
Once the decision is taken, comes the second question.
What strategy and what kind of activities do I have to develop through these channels?
Typically, you launch social media actions in order to start conversations with your customers and allow them to voice their opinions or review what you publish. This is what will generate the virality you hope for.
Contents that spark curiosity among your followers and encourage their participation are the kind of material you need.
In general, this is the kind of content kept by companies, across the various departments: they tend to keep large amounts of useful content. Once analyzed and reprocessed, these contents can become excellent, rich material for dissemination.
Social media are by their very nature the best medium to communicate this kind of content, both because they provide an outlet to express opinions and assessments and because in general, corporate websites don’t have a suitable space to publish this kind of softer content.
We at IRIS guide you through this process of discovery and attractive content creation, and we deal with publishing, moderation, frequency and format strategies.
Your investment in this field does not have to be large, because it is preferable that your own staff should be responsible of articulating these social media, since they are the people who have your company’s information readily available.