Traditionally, video has been one of the most frequently used communication formats to tell stories.
It has proven to be the best vehicle to convey linear messages and attract the audience’s attention.
In the enterprise world, it is part of the set of tools that marketing departments have used to bring their product or service offering to clients. In the form of publicity material, institutional pieces, testimonials, product demonstrations and several more applications, videos have enabled companies to create communications designed for and aimed at their interest groups.
Ever since it became possible to digitize, compress and view videos through online streaming, this medium has made it possible to reach a myriad of audiences around the world.
This is when the paradigm of video-based communication strategies changed: the action is no longer restricted to the message conveyed by the video itself, now audience segmentation comes into play.
No matter your company’s size or whether it has specialized resources in place. You will always have the chance to create a video to convey messages that add value within the life cycle you keep with your clients, even if you don’t have a big budget to make the video.
Don’t be afraid to produce videos – there are many tools and methods to make them easily.
You just have to define a focused strategy for your business, to produce it and make it available in your digital communication media.