Before devoting all your energy to technical development alone, build a digital communication strategy for mobile users keeping in mind what your customers might want to know about your products and services when they are on the move.
For instance, if you’re running an entertainment show and your customers need to learn about the schedule or the location of the theater, or even to make a ticket purchase, you won’t apply the same strategy as if you were selling enterprise software and your clients needed to find out about the main characteristics of your latest release, and wished to be contacted or consulted to by a specialist.
A good exercise to properly plan your company’s communication for mobile users is to ask yourself and envision all the likely situations of information inquiry that result from the very nature of your products, and how and when your consumers want to learn more about them.
– Do they need a quick yet accurate reference regarding your company so that later, once at ease and well informed, they can decide on whether your company can become a suitable supplier?
– Do they need to know the value of your products to make comparisons?
– Do they need to know about the available channels or retail outlets to purchase your products, or directions to your stores?
– Do they need to see a good set of product photos to show to a friend or colleague in a meeting?
Of course, if the options that you envisioned to meet your clients’ needs aren’t 100 per cent on target, you can always ask them directly what they want and then send it to them.