Some statistics indicate that over 50 percent of users check their email on their mobile devices at least once a day.
At present, are you aware of how your company is distributing messages through this channel?
The user’s experience gains paramount significance to achieve success with messages.
Ever wondered how to increase conversion rates for the offers that you distribute via email?
The answer to this question is: a good balance.
Let’s take a closer look at a possible strategy to achieve said balance.
These are the elements to weigh:
Functional, attractive design
The truth is that the era when it was all about design is in the past. Today, the message that yields the best results is a message that can be viewed all at once, without major technical requirements, rather than a fancily designed piece.
The technological format we use to put together those pieces can guarantee the right visualization of messages, for both mobile and desktop users, and can increase our communications’ click rates.
Here, we should assess the various screen sizes and whether it’s appropriate to use images in the piece.
In most cases, email software –both computer-based and web-based– prevents the visualization of images, which impedes the correct understanding of messages if users don’t disable the image blocking option.