IRISTools | Digital Marketing

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Positioning

Digital Strategy

Relationship management of your audience > prospects > clients. An improvement program for your Internet presence, to increase the appeal and the adoption rate.

Positioning

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Traffic gain strategies
Increasing your site’s visibility and its organic placement in search engines, with no advertising schedule fee.
Analyzing the relevance and matching website contents correctly developed and in line with your business and with search phrases entered by users on the Internet.

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Sedding incentives
Looking attractive and suited to what the user needs.
Relevant content, search and social networks advertising to increase the traffic to your campaign or website.
Displaying the claim and the image that best reflects your product and service offering.
Content calendar. Efficient administration of the advertising schedule.
Calls to action that meet your clients’ expectations.

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Usability
Information architecture oriented to conversion and business goals.

Content marketing
Development of attractive and useful content for your online community with focus on your industry.
The optimum, high quality and easy-to-find content will allow your company to be positioned as a referent in the industry and to get more visits.

 

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