Sometimes, “selling” knowledge isn’t easy.
Lead generation digital campaigns.
Very often, companies with pre-established business goals and with sales teams solely devoted to reaching them, have to pick up the pace at certain times of the year.
Subscription-based print publications are no exception: at times, it is essential for them to activate stimulus that help to improve conversions. Traditional channels used to contact leads aren’t enough and they need a boost.
With this aim, HSM WOBI contacted IRIS. Designing a strategy in the digital field to drive sales.