IRISTools | Digital Marketing

Stage Entertainment Spain

Digital transformation of the business
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The live entertainment offering in Spain is enormously varied, and competition is fierce.
To achieve financial success, the company needs to get more done with the same number of resources and the same budget.
That’s why Stage has been focusing on digital media, which have helped them to capture large audiences, as it encourages users to post recommendations in social media.
This initiative has yielded Stage the return they needed: better results in the communication of shows and increased ticket sales. This is where IRISTools comes in.

Main challenges
• Reaching larger audiences, meeting the growing demand for information from customers.
• Generating high-impact immersive communications, in line with the spirit of musical productions.
• Implementing mechanisms to simplify the online ticket purchase process.
• Increasing the number of word-of-mouth recommendations, comments and registered members.
• Gathering data about media consumption more clearly and efficiently.
• Relieving the marketing staff of communication tasks in digital media.

Why IRISTools gets chosen
• Our commitment to adding value to each deliverable, without overlooking the return of investment and the business goals.
• 15 years’ experience in digital communication media, and recommendations from multiple-size clients from various industries and cultures.
• Specialized support to customer-side employees, helping to define strategies and campaigns.
• Flexibility to become integrated with other vendor teams.
• Production of high-quality digital materials.
• Expertise in optimizing contents so that they’re correctly indexed in search engines.

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Community Awards

Stage Entertaiment is a live entertainment company that employs 4,000 people and operates in the Netherlands, Germany, Spain, France, the United Kingdom, the United States, Russia, Belgium and Italy. It focuses on the B2C market. In Spain it produces top quality well-known titles of the musical genre such as Mamma Mia!, Cabaret, The Phantom of the Opera, Cats, Beauty and the Beast, Chicago, Les Misérables and The Lion King.

Main gains:

+72%
Unique visitors every year.

+45%
Registered members every year.

80%
Of the total sales are made through the online channel.

240K
Monthly unique visitors to websites.

2MM
Facebook followers counting together all musical shows.

50%
Of the total visits are done via websites’ mobile versions.

 

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