IRIS, a provider of digital marketing solutions, develops digital tools for Danone to support sales, as well as interactive material that can provide awareness about all Villa del Sur and Villavicencio brand products.
All kinds of challenges come up along the way.
The most important is the ability to plan digital communication strategies for multiple channels (web, CD-ROM, online video, tools for sales force).
Synergy of actions and IRIS’s integral agency capability lead the initiatives from all the organization’s sectors towards new digital communication vehicles.
This helps to improve their products’ positioning and speed up the sales process.