IRISTools | Digital Marketing

Cisco

Incorporating new calls to action
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Goal:
Expanding into new territories.
Larger audiences in northern Latin America.

Solution:
Generating engrossing stories by presenting facts about interesting uses of the company’s products and solutions in high-technology fields, industries and the daily life.
Content marketing actions and strategies for social media encouraging followers to co-create content.
Generating stimulus to increase the traffic to the Facebook campaign.
Efficient management of a digital advertising schedule with calls to action that meet the customers’ expectations.

Result:
A growing increase in the number of followers and interactions.
A higher advertisement click-to-rate, optimizing the investment in advertising.

Cisco is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen.

Since then Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners and has become the worldwide leader in networking – transforming how people connect, communicate and collaborate.

 

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